Medical App Brochure

A print brochure explains device and system fragmentation issues in the healthcare industry and proposes a mobile application platform as the solution. I was responsible for all aspects including vector illustration, photo correction, layout and copywriting.

Excerpt from the brochure:

“The U.S. Healthcare industry labors in an environment of clinical and economic ineciency. Stakeholder fragmentation, duplication of services and unnecessary utilization contribute to the spiraling cost of care and the unevenness of clinical quality. Through various technology solutions (the Electronic Medical Record, Practice Management System, the Health Information Exchange among them) and with middling success the healthcare industry has attempted to remove the information gaps and silos that contribute to poor clinical quality and excess utilization.

The industry requires a clinical information architecture that captures, normalizes and shares clinical data from multiple sources – the hospital department, the physician oce, the lab, the pharmacy – and distributes that data, in real time, to each member of a patient’s care team. Further, the architecture must support bilateral communication between team members, must comply with HIPAA privacy and security regulations, and must be interoperable with a variety of mobile devices.”